The second workshop “Branding: build your brand – from vision to market” opened up new entrepreneurial and inspiring business perspectives for the participants of the project “Banja Luka Creative Women”.
We learned that a brand is overall experience or “package” – from the first impression to the final experience of using the product.
Mission, vision and values are the basis of every successful brand and help to clearly define WHO you are and WHY the brand exists.
We learned a lot thanks to our business expert Snježana Udovičić @soulbiznis, but also to our creative participants who shared their experiences so far.
This project is implemented by the Helsinki Citizens’ Assembly Banja Luka, with the support of the American Embassy in BiH.
We support women’s entrepreneurship, we empower women in the creative sphere.
We continue to support our creative participants!
